A little over a month ago, I chatted with Andreas from Built in Chicago about how PR is changing and my thoughts on how startups should manage their own PR show.
Gone are the days of "we have the contacts, pay us". Anyone with some time to trial and error email addresses can reach the right contact.
Here are my 9 tips for getting your startup covered in the press:
1. Google your competitors and reach out to the reporters covering them
2. Think about what the story is
3. Get to the point
4. Include a press release
5. Have quality images on hand
6. Hone your elevator pitch
7. Consider the publication
8. Follow up
9. Consider reaching out in advance
Read the full article here: http://www.builtinchicago.org/2016/08/22/tips-getting-your-startup-covered-press