2021 In Review - Becovic
Becovic retained Sabrina Wottreng Public Relations at the top of June 2021, and the first seven months of results proved a fruitful partnership. Our team’s media relationships and Becovic’s expertise produced national press coverage and significant LinkedIn growth.
Press release creation and distribution accounted for 84% of Becovic's 64 press mentions in 22 different media outlets in 2021 -- including podcast interviews. The housing provider’s total press placements worked cooperatively with its other marketing efforts to end the year with positive momentum.
In addition to our press efforts, highlights of our partnership include four speaking engagements and increased LinkedIn page followers by 285%.
Media Relations Efforts At A Glance
Press Releases
At Sabrina Wottreng Public Relations, we work with Becovic to produce press releases ranging from announcing newly acquired properties, new hires, and industry trends.
In the seven months of the 2021 partnership, Becovic appeared in 22 different publications ranging from local to national outlets, including Bisnow, Chicago Business Journal, Connect Media, REjournals, REbusiness Online, and many additional publications.
Speaking Engagements
Our agency secured four speaking engagements for President Sal Becovic in 2021. We are proud to have earned all of these speaking roles rather than our client paying to speak.
At IMN’s Middle-Market Multifamily Forum, Sal spoke about owning and managing properties under 50 units. At Bisnow’s Property Management event, Sal discussed the tech upgrades their management rolled out both internally and externally. In addition, Becovic expanded to the Milwaukee market, and Sal spoke on the virtual Milwaukee panel at Marcus & Millichap’s Chicago and the Midwest event.
Podcasts
Podcasts continue to grow in relevance and impact all industries, including multifamily. We needed to secure interviews and guest spots for our clients on CRE’s top podcasts. In 2021, Sal Becovic was interviewed on a widely shared episode from the Straight Up Chicago Investor podcast.
LinkedIn
Our agency took over the housing provider’s LinkedIn account and produced 20 posts. We also assisted with 16 posts on Sal Becovic’s personal accounts, securing his recognition as an industry thought leader. The company’s LinkedIn audience grew by 630 followers during our 2021 engagement.
Interested in learning more about the work we do for commercial real estate companies?